Articles by ArchDaily Team

Álvaro Joaquim de Melo Siza Vieira, or simply Álvaro Siza, was born in Matosinhos, Portugal, on June 25, 1933. His first work – four houses in Matosinhos – was built in 1954, even before completing his studies at the School of Fine Arts from the University of Porto (current Faculty of Architecture of the University of Porto – FAUP), which happened a year later.

Creating a showcase is more than just displaying products, just as designing a store goes beyond a showcase. Both charges reinforce the concept of a collection, attract customers and improve a brand’s image. It is no coincidence that many architects work in the Visual Merchandising area along with graphic and interior designers, retailers, and stylists, to design a spatial experience that generates a unique narrative and brings greater customer engagement to the store.