Samsung might upstage Apple's new iPhone by unveiling its foldable phone in 2018

DJ Koh

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  • The Samsung executive DJ Koh said Monday that the firm might unveil its foldable phone, nicknamed the Galaxy X, in November.
  • Koh previously hinted that the phone was almost ready but also complicated to develop.
  • A 2018 reveal could upstage the new iPhone, which is expected to be unveiled at Apple’s September event but go on sale in November.
  • Samsung has hinted it may be ready to upstage Apple’s new iPhone this year as it prepares to launch a foldable phone.

    told CNBC on Monday that the company might show off a foldable phone at the Samsung Developer Conference in November — around the time the new iPhone is expected to hit the shelves.

    In an interview with Business Insider last month, Koh said the phone was “not far away.”

    “It’s nearing completion — we’re currently focused on the user experience,” he said at the time.

    given the sluggish sales for its previous flagship, the Galaxy S9.

    Not much is known about the foldable phone, nicknamed the Galaxy X. It is likely to be the size of a small tablet, a little bulkier than a normal phone while folded, and will almost certainly be pricey.

    Business Insider’s full roundup of likely Galaxy X features

    For Samsung, one challenge is to create a device that will appeal to users over a normal tablet or jumbo-size phone.

    “You can use most of the uses … on foldable status. But when you need to browse or see something, then you may need to unfold it,” Koh told CNBC. “But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they [consumers] buy it?”

    has sent out invitations for a September 12 event, where the firm is expected to launch three new iPhones. They are likely to be iterative designs rather than major innovations like 2017’s iPhone X. All three phones are expected to sport the iPhone X’s “notch” design and its edge-to-edge screen.

    Everything we know about Samsung’s foldable phone

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