Seongsu-dong, a neighborhood of new vitality that has brought new small shops to the existing urban fabric, is creating a self-sustaining cultural system. When I began the project, I had one question: ‘How does JUNG BLDG. adapt to such an environment?’ The client of the building, who runs a gallery and a boutique, often paints portraits of her ballerina daughter on canvas. She wanted architecture to be a container for family life, just as a painting captures the dynamism of human figures. Another requirement was that red brick would not be used in the new building. The client asked that the JUNG BLDG. would be distinct from the surrounding buildings, and that when one walks along from the main street to the alley the pathway would be connected to the site. The area, including the site of JUNG BLDG., north of the Seoul Forest, is now known as ‘Red Brick Village’ that partially supports construction costs. Nevertheless, the client preferred the use of concrete as opposed to red brick.