The Furniture Showroom Dimension Lab, where creative ideas are melted, is a project that unravels brand identity through strongconcept. Three young pioneers have come up with the concept of a ‘Lab’ that also matches the brand name in the development process of a brand they have been developing while conducting many experiments and trials. The mood was refined to a low tone to create a chic and professional atmosphere. Inspired by the gallery, designer expressed the essential appeal of furniture through an approach to presenting furniture in a unique way. Located on the first floor of a new building with calm gray tones, the showroom exists harmoniously, not deviating from the tone of the entire building.