Showroom

In design, we often need to take care of two opposite principles at the same time, release while controlling, lift when putting down, retreat when advancing, and break while continuing. At a time when the characteristic of most of the start-up areas tends to be unified, how to create the architectural form of ‘not stacking symbols and not monotonously repeating’ through the combination of traditional culture and modern aesthetics will be a widely discussed proposition. We hope to find a way to really make the design bigger while smaller, lighter while heavier, deeper while lighter, and more modern while traditional, because all elements can finally find a way to coexist, and all exploration is essentially a lovely fantasy for the next wave.

Located close to Chongqing Central Park. Architectural design reinterprets traditional space essence in modern language. Generally, it follows the traditional space layout featuring axial symmetry, front hall and backyard, and multiple courtyards. Walls, columns, and eaves are used to create courtyards and enframed scenery in different sizes and levels of openness.

The goal of the Project is to promote the brand, create a space to expose the goods and the philosophy of a man´s wear brand with bigger ideals than sell their products.

For the opening of Hem’s first US showroom in Downtown Los Angeles in collaboration with Madera, the independent design brand has commissioned San Francisco-based designer Clark Thenhaus, founder and director of Endemic Architecture, to create a site-specific installation in the courtyard space of the new showroom. Confetti Courtyard is a vibrant installation that re-imagines the space as a lively and kinetic layering of architecture, furniture, landscape, and social activity.