Pavilion magazine delves into designs of four Expo 2020 Dubai structures

The front cover of Pavilion magazine

Dezeen promotion: Pavilion is a new print magazine launched by Swiss construction company Expomobilia that spotlights the temporary structures it is building for Expo 2020 Dubai.

The 24-page print publication features interviews and illustrations that unpack the ideas behind the national pavilions for Finland, the Netherlands, Norway and Switzerland at Expo 2020 Dubai – scheduled to open 1 October 2021.

Expomobilia hopes it will give an insight into the world of temporary structures, and serve as a point of inspiration for designers and engineers across the built environment.

The front cover of Pavilion magazine
Above: Expomobilia has launched Pavilion magazine. Top image: the publication spotlights they company’s work for Expo 2020 Dubai

“Too often the world of construction doesn’t engage in dialogue with the other creators involved in making things happen,” said Frank Marreau, managing director of Expomobilia.

“With Pavilion we opened our doors to talk to the people who go into making temporary structures come to life – the engineers and architects behind these incredible spaces,” Marreau explained.

“We’ve done this by producing something that people actually want to read – a beautifully crafted magazine, full of fascinating insights.”

Four Expo 2020 Dubai pavilions
The magazine focuses on four national pavilions

Among Pavilion magazine’s features are interviews with architects behind the pavilions, which tell stories of collaboration, innovation, and sustainability.

Interviewees include Teemu Kurkela from JKMM Architects, Dagur Eggertsson of Rintala Eggertsson, and David Spierings from V8 Architects – the studio behind the Netherlands’ pavilion.

A hyperreal illustration by Max Guther
Pavilion includes illustrations by Max Guther

There is also a feature written by editor-in-chief of The Spaces, Betty Wood, alongside several specially commissioned illustrations by German illustrator Max Guther.

Guther’s illustrations, produced under the art direction of British creative Luke Tonge, take the form of four full-page hyperreal renders based on the concept behind each pavilion.

A hyperreal illustration by Max Guther
Guther illustrated the concepts behind the four pavilions

Expomobilia will be printing more magazines later this year. Readers can download a digital copy from the Expomobilia website, or request a physical copy from Frank Marreau.

Founded in Zurich in 1973, Expomobilia is a global general contractor for trade fair booths, pavilion and event structures. It became an independent subsidiary of the MCH Group AG in 2007. To find out more, visit

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This article was written by Dezeen for MCH Group AG as part of a partnership. Find out more about Dezeen partnership content here.

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