The 24-page print publication features interviews and illustrations that unpack the ideas behind the national pavilions for Finland, the Netherlands, Norway and Switzerland at Expo 2020 Dubai – scheduled to open 1 October 2021.
Expomobilia hopes it will give an insight into the world of temporary structures, and serve as a point of inspiration for designers and engineers across the built environment.
“Too often the world of construction doesn’t engage in dialogue with the other creators involved in making things happen,” said Frank Marreau, managing director of Expomobilia.
“With Pavilion we opened our doors to talk to the people who go into making temporary structures come to life – the engineers and architects behind these incredible spaces,” Marreau explained.
“We’ve done this by producing something that people actually want to read – a beautifully crafted magazine, full of fascinating insights.”
Among Pavilion magazine’s features are interviews with architects behind the pavilions, which tell stories of collaboration, innovation, and sustainability.
Guther’s illustrations, produced under the art direction of British creative Luke Tonge, take the form of four full-page hyperreal renders based on the concept behind each pavilion.
Expomobilia will be printing more magazines later this year. Readers can download a digital copy from the Expomobilia website, or request a physical copy from Frank Marreau.
Founded in Zurich in 1973, Expomobilia is a global general contractor for trade fair booths, pavilion and event structures. It became an independent subsidiary of the MCH Group AG in 2007. To find out more, visit www.expomobilia.com.
This article was written by Dezeen for MCH Group AG as part of a partnership. Find out more about Dezeen partnership content here.
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