The Vera is a 39-room hotel in a five-storey structure that functioned as offices in the 1950s, and before that, a maternity ward.
The project is owned and run by Danny Tamari, who designed the hotel with local studio Yaron Tal, and architecture firm Asaf Solomon.
The hotel lobby is characterised by rough plastered walls, engraved tin ceilings and wooden floors. Additional details are provided by custom furnishings and greenery.
Elsewhere, interiors feature a natural yet minimal palette of cream, black, white and grey. Caramel leather couches, wooden designs, and blackened steel and concrete accents add texture and cohesion.
Throughout the project includes a fusion of pieces sourced from Israel to create a distinctive “local anthology”. The design team worked closely with local woodworkers, metal artisans and weavers.
This includes furniture designed by Tomer Nachshon and blown-glass light fixtures by Ohad Benit, both of whom are based in Tel Aviv. The hotel rooms also feature organic toiletries produced by Arugot, which is a family-owned cosmetics brand in Israel.
Bright and airy bedrooms feature pale rendered walls complemented by white curtains and bed sheets. Glazed doors open from some of the rooms onto private patios, featuring wooden seating, brickwork walls and greenery.
The lounge area opens onto an outdoor garden for relaxing. A second outdoor space is provided on a rooftop patio overlooking the city.
The project is among a number of boutique hotels in the Israeli city, which is experiencing a boom in design projects, according to its local creatives.
The Vera hotel is located near Rothschild Boulevard and to the historic neighbourhood of Neve Tzedek.
Photography is by Assaf Pinchuk courtesy of the Vera hotel.
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