Itsu store in Rio de Janeiro was an interesting challenge: we needed to develop a project and quick work to meet the demands and deadlines of the mall, but at the same time, dialogue with the young and urban brand that Itsu represents.
Charles Moore says, “When I see the map, the coastal rich variety such as bays and ports, islands and archipelagos, coves and estuaries is more interesting than a simple coastline where the land hits the ocean.” ” And the room is a spacious ocean ground architectural version.” And he says “Places like complicated topography to the ocean are Alcove etc., which enables basic human actions.”
Zuczug is a multi-brand collective platform of new lifestyle, and the store space of its sub-brand “In the Park” was designed by Kooo Architects. During the new shop opening period, Kooo Architects which as a first design team to cooperate with “Park” held anexhibition of architectural model project about one and a half months in the designed store.
‘Magis’ had etched its way into their clients’ hearts as a popular women’s wear brand in South India for the last 13 years and when it came to hosting their own products, with their flagship store in Thrissur, the owners had wanted the space to reflect the qualities, of their products, that had made them famous. ‘The store between the lines’, as it’s fondly called, was the result of this dream.
The trade complex born in a privileged and strategical region for the economic development of the city. The office had the responsibility to design a building that stands out in middle of the built-up landscape of the local.
MSA collaborated with WARDA, a clothing brand, on designing of their new stores, which are planned in various cities of Pakistan. Peshawar Flagship is the first in this series. Each flagship store is designed keeping in mind the idea that it will serve as a rejuvenating device for the brand. MSA has taken this collaboration as an opportunity to look closely at the retail culture of Pakistan in general and WARDA retail strategies in specific. These explorations helped in developing an overall thematic of the brand, where context becomes the central focus of the aesthetics of the flagships.
MSA collaborated with WARDA, a clothing brand, on designing of their new stores, which are planned in various cities of Pakistan. Peshawar Flagship is the first in this series. Each flagship store is designed keeping in mind the idea that it will serve as a rejuvenating device for the brand. MSA has taken this collaboration as an opportunity to look closely at the retail culture of Pakistan in general and WARDA retail strategies in specific. These explorations helped in developing an overall thematic of the brand, where context becomes the central focus of the aesthetics of the flagships.
For the physical store of the label Self+, in Botafogo, one of the most bohemian neighborhoods in Rio de Janeiro, we used the persona who inspires the brand to create the concept of the store design.
The intervention happened in 80 square meters of an overlap in a building of 25 floors located in Leblon, Rio de Janeiro. The biggest challenge was dealing with the pillar found literally in the middle of the considerable space. That was the premise of the project, to “embrace” the same volume with a cube made of glass superimposed on a new slab, expanding the possibilities of space.
Today, China is leading a revolution in the new retail area around the world. The online e-commerce giants represented by Alibaba and Tencent are actively expanding the offline retail sector. On the contrary, the traditional offline retail industry is also seeking for the online model. The new resource-integrated retail approach formed by online and offline integration has become the hottest topic of this era.
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